
Friction is costing you money. We fix the friction.

Organizational drag

Hidden misalignment

Internal friction
The Solutions
Measurable impact of working with KeenAlignment
Organizations that engage in our full culture alignment blueprint achieve:
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5–7% EBITDA increase
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25% retention boost
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100+ companies transformed
About KeenAlignment
Founded by Margaret Graziano, a nationally recognized culture strategist and author, KeenAlignment blends behavioral science, organizational architecture, and experiential leadership development. Executives describe the work as transformational, clarifying, and the moment everything finally aligned.
Who we work with:​​​
KeenAlignment partners with mission-driven organizations at defining moments.
Our clients are typically:
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Privately held, family-owned, and employee-owned for-profit businesses
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Social impact nonprofit organizations
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Government agencies
They come to us when the stakes are high and alignment matters most.
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A new executive team is stepping into leadership
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Culture must evolve to match strategy
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A merger or acquisition is reshaping the organization
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Growth is outpacing systems and leadership capacity
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A new product set or strategic direction demands clarity
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External pressures are testing resilience and cohesion
We bring particular depth in complex, operationally intensive industries, including:
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Construction & Commercial Real Estate Development
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Healthcare & Hospital Systems
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Hospitality
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Heavy Manufacturing & Assembly
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Technology (Software, Hardware & Semiconductor)
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Education
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Legal
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Government & Social Impact
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