Business unit leaders and managers are better equipped to do their job when they understand their people and what turns them on and off. Knowing this is only half the battle; doing something about it is what’s really important. The workforce is the company’s internal audience, and that audience is diverse. Appealing to this diverse audience requires the ability to mirror their needs and wants, and blend those with your company’s role and career offerings.
An effective way to demonstrate a talent mindset is in the hiring process. Define the purpose and passion in every role. The right person will be attracted to that purpose and passion. To engage your audience, you must sell them to come onboard, and continue to sell them to stay.